The Bud Light boycott shows brands are at a crossroads: Use their voice or shut up?

Bud Light sales fell earlier this year after a promotion featuring a transgender social-media influencer led to boycott calls from conservative groups.

Large companies have played the role of activists and been one of the biggest countervailing forces against social and religious conservatives on LGBTQ measures. All that is at stake now.

(Image credit: Drew Angerer/Getty Images)



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