Yes, a lot of people watched the Super Bowl, but the monoculture is still a myth

Kansas City Chiefs fans gather for a Super Bowl watch party in Kansas City, Mo., on Sunday. Viewership data show that 200 million people saw at least some part of the game.

Super Bowl viewership isn't faltering in the same way broadcast, cable and awards shows are. But do we really need mass consumption of the same cultural work? Or just smart and connected consumption?

(Image credit: Peter Aiken/AP)



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