The 'Beyoncé Bowl' halftime show was a massive hit for Netflix. The football was too

Beyoncé performed live at halftime during the NFL game between the Baltimore Ravens and Houston Texans at NRG Stadium on Dec. 25, 2024.<br>

Netflix says more than 200 countries tuned into the "Beyoncé Bowl" and its two NFL games. We may just be starting to learn what that ultimately means for the future of television and sports media.

(Image credit: Julian Dakdouk)



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